{"id":16391,"date":"2018-11-06T10:00:05","date_gmt":"2018-11-06T10:00:05","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=16391"},"modified":"2020-11-12T12:03:13","modified_gmt":"2020-11-12T12:03:13","slug":"ubers-rebrand-geocities-throwback-stefan-kanchevs-logo-book","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/ubers-rebrand-geocities-throwback-stefan-kanchevs-logo-book\/","title":{"rendered":"Uber’s Rebrand, a Geocities Throwback and Stefan Kanchev’s Logo Book"},"content":{"rendered":"

This month's post is a compilation of what our product designer at Marvel<\/a>, Oleg, found inspiring this month in design. <\/em><\/p>\n

Uber<\/h2>\n

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When you think ride-sharing and ordering a taxi from your mobile phone, you probably think Uber. Over the last 10 years it\u2019s seen an explosion of growth, amassing over 16,000 employees, 3 million drivers, and 75 million riders \u2013 completing over 15 million trips each day. It\u2019s no surprise that their upcoming IPO is worth upwards of $120 billion<\/a>. The Uber Brand Team recently worked with<\/a> Wolf Ollins to timely revamp their brand identity to work around the world. As Uber expands into areas outside of the US like India and Latin America, they need to make sure that their brand is accessible, simple and understandable on a global level. Have a read of the case study<\/a> on their website for some insight into how a ride-sharing titan achieves clarity through composition, iconography and type.<\/p>\n

Lyft<\/h2>\n

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Uber\u2019s #2 in the market, Lyft, is also doing some pretty cool stuff \u2013 they\u2019ve just hit 1 billion<\/a> rides. And just like Uber, they\u2019re focusing on accessibility: they released ColorBox<\/a>, a tool for creating accessible colour systems. ColorBox makes it easy for anyone to produce colour sets with accessible contrast ratios, sticking to the Web Content Accessibility Guidelines (WCAG<\/a>).<\/p>\n