{"id":16260,"date":"2018-10-09T10:00:08","date_gmt":"2018-10-09T09:00:08","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=16260"},"modified":"2020-11-12T12:02:55","modified_gmt":"2020-11-12T12:02:55","slug":"bold-bbc-2-idents-traditional-inspired-animation","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/bold-bbc-2-idents-traditional-inspired-animation\/","title":{"rendered":"Bold BBC 2 Idents, Traditional Inspired Animation and a Web Design Museum"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This week's post is a compilation of what our motion designer at <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\">Marvel<\/a>, Jonathan, found inspiring this month in design. <\/em><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">New BBC 2 Idents<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Following the rise in subscription TV services, from the likes of Netflix and Amazon Prime, there's been an ongoing battle between broadcasters and media companies to convey a more memorable expression of a brands identity. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">One of the world\u2019s biggest broadcasters, the BBC, worked in tangent with the prolific creative agency, FutureDeluxe, in answering a brief to create 16 innovative idents for BBC Two. It marked 20 years since the channel last had a makeover. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><iframe loading=\"lazy\" class=\"display-block marginTopBottom-l centered\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/kElEnB4BFtE?rel=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The channel features a schedule of intellectually stimulating content ranging from comedy to more factual based programming like science, and documentary pieces. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Using the curvature of the \u20182\u2019 shape to great effect, FutureDeluxe developed complex, abstract worlds for the geometry to sit within, with a nod towards the diverse schedule of content.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The most striking part of the idents is that through the marriage of delicate sound composition (from sound designer Alex Baranowski) and the visuals on offer, the collaboration succeeds in captivating your attention as if you're witnessing something truly cinematic.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Keynote Speaker by <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.danrstack.com\/\">Dan Stack<\/a><\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">With popular platforms like Dribbble and Instagram becoming essential channels for design professionals to showboat their work, one particular shot from my sprawling feed caught my attention. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">It comes from independent Michigan based animator, Dan Stack.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BoSZywIAopT\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/a> <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"style=\" margin:8px 0 0 0; padding:0 4px;\"> <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.instagram.com\/p\/BoSZywIAopT\/?utm_source=ig_embed&amp;utm_medium=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" rel=\"noopener noreferrer\">Keynote Speaker. Sound design by @mattcampagiorni . . . . #aftereffects #motiongraphics #motion #graphicdesign #showreel #loop #illustration #motionlovers #design #mgcollective #artoftheday #motionographer #cel #motionmob<\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.instagram.com\/danrstackanimation\/?utm_source=ig_embed&amp;utm_medium=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener noreferrer\"> Dan Stack<\/a> (@danrstackanimation) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-09-28T23:05:17+00:00\">Sep 28, 2018 at 4:05pm PDT<\/time><\/p>\n<\/div>\n<\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"> <script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Created as an explorative study of hand-drawn animation, the rhythmic, bouncing head of the egg-like political figure takes centre stage with hypnotic appeal. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This is all neatly bundled together -with-in a stripped back illustration style and minimised palette. It\u2019s a really superb example of how one of the <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/minyos.its.rmit.edu.au\/aim\/a_notes\/anim_principles.html\">key principles of animation<\/a>  \u2018squash & stretch\u2019 can be exploited for comical effect. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What this shot also demonstrates is the importance of setting aside practical study time, to be inquisitive and develop detailed characteristics progressively through experimentation. <\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Web Design Museum<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In the words of the late Italian design guru, Massimo Vignelli, \u201cstyles come and go\u201d. In no place is that more apparent than when you're sifting through the \u2018frozen in time\u2019 web design styles curated within the virtual gallery of the <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.webdesignmuseum.org\/\">Web Design Museum<\/a>. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Founder, Petr Kov\u00e1\u0159, says the mission of the museum is to \u201cgive the public the full picture of the web design past with the use of selected exhibits\u201d. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Whilst it would be easy to look at the gallery and scoff at some of the early noughties efforts from modern day mega brands (Apple, Facebook et al), it would be shortsighted to do so without considering the major technological advances and emergence of UX disciplines the last 20 years have brought us. This in turn has led us to the rich, fluid, powerful form prevalent in responsive digital design today. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">With the <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.webdesignmuseum.org\/timeline\/twitter-2007\">nifty timeline feature of the Museum<\/a>, we can chronologically witness the evolution of a brands online facade first hand, which is a brilliant resource for anyone attempting to visually piece together just how digital design got to where it is now. <\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Subscribe to the newsletter to keep up with next month's design picks. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s post is a compilation of what our motion designer at Marvel, Jonathan, found inspiring this month in design. New BBC 2 Idents Following the rise in subscription TV services, from the likes of Netflix and Amazon Prime, there&#8217;s been an ongoing battle between broadcasters and media companies to convey a more memorable expression of a brands identity. One&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/bold-bbc-2-idents-traditional-inspired-animation\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":255,"featured_media":16265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[482],"tags":[],"class_list":["post-16260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thoughts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"This week&#039;s post is a compilation of what our Videographer, Jonathan, found inspiring this month in design including animation, idents and museums.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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