What we went over in a previous article are the potential pros and cons of going the extreme of either becoming a specialist in a field of design or to only focus on your broad range of skills<\/a>. Essentially going either horizontal or vertical.<\/p>\n Here is what makes either side so appealing or appalling. But it is true that the more you specialize and become a domain expert, the more you become fulfilled by the work you do<\/strong>.<\/p>\n <\/p>\n They work on learning new skills to add to their tool belt. Though they may not be an expert in one singular skill, they tend to be able to do a lot of different work. It is easy to learn these new skills and keep growing the width of what skills you have available.<\/p>\n <\/p>\n There\u2019s the designer who only focuses at getting better at their one specialty. They don\u2019t focus on skills that don\u2019t relate to what they are trying to be known for. They drive down the line working towards mastery of this one skill.<\/p>\n Though each has their usefulness in specific scenarios, these two options are at the extreme of either end.<\/strong><\/p>\n A pure specialist may realize that finding work is very difficult unless they become a domain expert for a problem that is easier to identify.<\/p>\n A pure generalist may find that it\u2019s harder to make a living doing their work because they are replaceable with others who can do the same services just as well since we never mastered the skill.<\/p>\n Where we have an opportunity to improve our standing from either side is by realizing that there are still other skills we currently have that contribute to the success of your project, and to your design career<\/strong>.<\/p>\n <\/p>\n Your skills as a designer are not singular; you\u2019re not a one-trick pony. As we learn and research design, we are exposed to other design disciplines or other skills as we move further along.<\/p>\n These start to influence the ways we design and the ways we approach problem-solving, execution, and display of the work we do. This fresh perspective is most of the time a combination of several skills.<\/p>\n Though the skills themselves don\u2019t mean anything special, the specific combination of skills that you have used together is what gives us the unique advantage over both sides<\/strong>. But only if we can embrace the fact that these are complimentary and not primary to the work we do.<\/p>\n Design has adopted Empathy as a skill for designers, and though it doesn\u2019t sound like a strong trait, it\u2019s one of the most reliable skills we can have as a designer.<\/p>\n Empathy builds itself from the ability to understand what another person is or has been going through to get where they are now.<\/p>\n With design, knowing and understanding enough of another design discipline (or other skill) that helps to craft your project the right way to help other areas and facilitate their end goal<\/strong>.<\/p>\n <\/p>\n We have a lot more skills than we give ourselves credit for. All of these skills that we acquire help inform the decisions we make as a designer.<\/p>\n Knowing things like how to edit your website<\/a>, how to choose the right printing method<\/a>, what parts of UX design inform your UI designs<\/a>, all help you get further and further to your goal as a specialist for X type of design.<\/p>\n So find what you know already or have picked up along the way to give you a unique angle on solving problems you face in your field of design.<\/p>\n You\u2019d be surprised how much I\u2019ve been able to do as a brand identity designer with my knowledge of having done websites and print work.<\/p>\n <\/p>\n It\u2019s important to become good at what you do. And you will never get too far trying to chase every skill at the same time. It\u2019s just too much strain on your education.<\/p>\n Imagine having a hand on three wild rabbits at the same time.<\/p>\n I tell you to let go, and your goal is to go and grab all three rabbits again.<\/p>\n If you were to chase all three at the same time, you might only ever get one rabbit.<\/p>\n However, if you focus on catching one rabbit, you then can focus on the next and the next after that, grabbing them in a much quicker time frame than trying to gather all three at the same time.<\/p>\n Learning skills like this means that as you learn a new skill, you get to know a little more about what progress you were looking for and what areas you got hung up on a certain area. Essentially you\u2019re learning how to learn.<\/p>\n As you continue to hone in on that skill, you then become better at learning another skill, making the learning<\/em> of that skill take a lot less time. This repeats until you hit peak efficiency to learning something.<\/p>\n These skills compound the time it takes to learn something new and add it to your toolbelt.<\/p>\n <\/p>\n I would say that this is an accurate description of where I\u2019m going as a designer.<\/p>\n I\u2019m carrying a certain skill as my specialty and bringing along other skills that compliment what I do. The more I work at my craft as a branding designer, the more skills I need to compliment how I present the work, host the work, talk to clients about it, etc.<\/p>\n Some of the best designers we know stand out because of this. They do a certain thing, and they do it exceptionally well. What sets them apart is that they sneak other skills in along with it.<\/p>\n Think of some of the greatest names that you know in design right now.<\/p>\n Give a description of what is the main thing they do (probably best simplified like logo design, character animation)<\/p>\n Now pull apart exactly what makes their work theirs. (you might notice certain colors, thickness in strokes, animations, types of clients, a certain effect or typeface, etc)<\/p>\n Repeat this with other names you came up with.<\/p>\n Names that I came up with for this were people like Jessica Hisch<\/a>e(lettering), Aaron Draplin<\/a> (industrial style logo design), Austin Saylor<\/a>(animated logo design), Rogie King<\/a> (goopy alt-tatoo illustrated ui awesomeness), and Meg Robichaud<\/a> (diversity illustration)<\/p>\n Each one of these people have made an impression because there\u2019s something that they \u201cdo\u201d that they have merged with others skills and experiences that make that work unique.<\/p>\n They are all curating the things that they share.<\/strong><\/p>\n They are probably sharing things that they want to be known for. And better yet, what they are experts at. Rarely will you see something come across their portfolio page that is outside of what skill they are currently working on.<\/em><\/p>\n They may also have the skills to build their website from scratch, market and focus on SEO, and have impeccable writing. But what they choose to show is the skill that they are looking to do, that they love, and want to be paid for.<\/strong><\/p>\n By curating what you share, you start to shape what people know you for. And that is probably the best way for people to recommend you to others. By having something that is so \u201cyou,\u201d should someone ever say I need X done for my business, that person says \u201ccall my designer friend, [FIRST NAME GOES HERE] they\u2019re really good at doing\u00a0[X]\u201d<\/span><\/p>\n As both you and them continue to grow your skills in one area, the rest of your skills start to grow along side that.<\/strong><\/p>\n Hope this is helpful in getting an idea of why you should be focusing on one skill while not neglecting the other skills you have now or will learn on the way.<\/p>\n","protected":false},"excerpt":{"rendered":" There seems to be a lot of sensationalism behind the polarizing idea that you should either be a generalist or a specialist. One side advocates that you have to be doing things their way, all while another side swears by their methods. Somewhere in the middle, there are the designers who seem to be getting by just fine pulling tactics… Read More ￫<\/a><\/p>\n","protected":false},"author":206,"featured_media":14787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-14772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoint"],"acf":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\n\n\t\n![\"\"](\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/04\/0Q6gIT5G-FUz5EBD7.png\" "\\"\\"")
<\/a>While we have been fighting over whether or not to become a specialist or a generalist, there\u2019s been another designer that\u2019s been taking the cake.<\/p>\nGeneralist vs Specialist: The\u00a0debate<\/h2>\n
Horizontal designers<\/h2>\n
![\"\"](\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/04\/0FuzVrhsKRo3OHpdW.png\" "\\"\\"")
<\/a><\/p>\nHorizontal designers are the generalists of the design\u00a0world<\/h3>\n
Pros:<\/h3>\n
\n
Cons:<\/h3>\n
\n
Vertical designers<\/h2>\n
![\"\"](\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/04\/00fOcrinJiKqH5G5s.png\" "\\"\\"")
<\/a><\/p>\nVertical designers have expertise in one field or\u00a0skill<\/h3>\n
Pros:<\/h3>\n
\n
Cons:<\/h3>\n
\n
We all have specific skills to contribute, outside of our specialty<\/h2>\n
![\"\"](\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/04\/0k4M-HNpcSZpkA-UN.png\" "\\"\\"")
<\/a><\/p>\nWhy we talk about empathy as designers<\/h2>\n
Having a few arrows in the quiver is key to\u00a0survival<\/h2>\n
![\"\"](\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/04\/0rBHLPUsnTW1YvDDE.png\" "\\"\\"")
<\/a><\/p>\nDon\u2019t work on everything at\u00a0once<\/h2>\n
![\"\"](\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/04\/0lnzHeir8zG1rpSa7.png\" "\\"\\"")
<\/a><\/p>\nThe growth curve and compound\u00a0effect<\/h2>\n
To stand out, you have to drive that T downwards, bringing other skills as you\u00a0go<\/h2>\n
![\"\"](\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/04\/0TGYudO5YC3gV3oJP.png\" "\\"\\"")
<\/a><\/p>\nCurate what you\u00a0share<\/h2>\n