{"id":14569,"date":"2018-03-20T14:15:47","date_gmt":"2018-03-20T14:15:47","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=14569"},"modified":"2018-03-20T14:15:47","modified_gmt":"2018-03-20T14:15:47","slug":"microcopyist-cancellation-confirmation-conflagration","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/microcopyist-cancellation-confirmation-conflagration\/","title":{"rendered":"The Microcopyist: Cancellation, Confirmation, Conflagration"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">One of the marvellous things about UX writing is that you\u2019ll inevitably write yourself into some torturous and impossible-to-fathom linguistic corners.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">One day, your mind boggles over whether to hyphenate or not hyphenate a lesser-known phrase. The next, you forget what sanity feels like when someone asks you to write microcopy for unknown errors.<\/p>\n<div id=\"attachment_6580\" style=\"width: 1170px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1JhUAg3xPXjKjNzQ5TgKSwQ.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1JhUAg3xPXjKjNzQ5TgKSwQ.png\" alt=\"\" width=\"1160\" height=\"399\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Slack borrows from <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/killscreen.com\/articles\/slacks-error-actually-interactive-scene-defunct-game\/\">a defunct MMO<\/a> to evade error message insanity.<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">All the while, you\u2019ll have to justify your decisions to the voice, tone, and data deities. But never forget, young writer: <em>You did this to yourself<\/em>.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">In this quick story, I\u2019ll walk you through one of my recent microcopy conundrums.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">A new wrinkle: cancellation confirmation microcopy<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Typically, I can cure most microcopy hiccups through a combination of brainstorming with my collaborators and remembering that <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/killscreen.com\/articles\/slacks-error-actually-interactive-scene-defunct-game\/\"><em>people don\u2019t read interfaces<\/em><\/a><em>.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">But the other day I bumped into an unfamiliar puzzle. I was writing about order cancellation usability issues and needed to sketch out a few interface examples. That\u2019s when I realized I had wandered into a trap:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1xou_5crpTaZXBcstrVoEoA.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6580 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1xou_5crpTaZXBcstrVoEoA.png\" alt=\"\" width=\"1101\" height=\"615\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">My experience as a UX writer told me that the primary button should be the action that the button initiates. In this case, Cancel Order. So what\u2019s the secondary button, and how might it influence the primary?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">How do you write button copy for a destructive task?<\/strong><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">I cobbled together some meager copy options while my brain began to fizzle.<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Cancel and Submit Request<\/li>\n<li>No, don't cancel order and Yes, cancel order<\/li>\n<li>Cancel and Confirm<\/li>\n<li>Back and Cancel Order<\/li>\n<li>Close and Cancel Order<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The nuance here is that that primary action the user will take is destructive in nature. Because the order will be canceled, <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">there should be absolutely no ambiguity between the primary and secondary actions.<\/strong> And it\u2019s this ambiguity that really matters (to me, anyways).<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><center><\/p>\n<div id=\"attachment_6580\" style=\"width: 456px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1LIt79C5pM1DHbOYHrM5enw.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1LIt79C5pM1DHbOYHrM5enw.jpeg\" alt=\"\" width=\"446\" height=\"288\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Notorious podcast spammer Squarespace keeps it simple. Too simple,\u00a0maybe.<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/center><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">From my perspective, the choice between Cancel and Confirm in a <em>Cancel Order <\/em>dialog is unmistakable. But I am not my users, and for a large percentage of folks who use e-commerce sites, the difference won\u2019t be so clear.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">I took this question to one of my favorite discussion groups and and received two very helpful answers.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">1. Nevermind<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@AndrewSchmidt\">Andrew Schmidt<\/a>, who writes at Slack, had been there before:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\"Oh yeah. I backed myself into that exact same corner recently \u2014 having to write a confirmation dialog for an action called Cancel Invitation. That\u2019s no fun. I settled keeping Cancel invitation as the confirmation button, in red (because it\u2019s destructive), and using Never mind as the \u201cclose this dialog and go back\u201d button.\"<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1QFfgJoPmmbE5bz4lM_coPw.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1QFfgJoPmmbE5bz4lM_coPw.png\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">One consideration you might want to ponder with this particular direction is tone. Never Mind might work for a product like Slack, where the audience is one that\u2019s accustomed to clever, well-executed copy. Some writers, however, might argue that this type of casual language is inappropriate for a more traditional audience. They might be right. But my gut tells me this is more likely a matter of fearing your stakeholders than it is accommodating for your product voice and tone.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">2. Keep the\u00a0thing<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@stricklandia\">Michael Strickland<\/a>, Director of Content Design\/Strategy at Charter Communications, referred to a different but still relevant scenario. Rather than an order cancellation dialog, he outlined his team\u2019s simple approach to deleting recordings.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"We use cancel the thing and keep the thing.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Presumably, it looks something like this:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/14Vsfxgz2GwQjDFxN1NESXg.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/14Vsfxgz2GwQjDFxN1NESXg.png\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Mike also called our attention to the following example, for which I am infinitely grateful:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1ue5PlKlQEGs9OqoRHfWnJw.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/03\/1ue5PlKlQEGs9OqoRHfWnJw.jpeg\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Interface copy so bad, it\u2019s almost beautiful.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Thanks to Andrew and Mike for their feedback!<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This article was originally published on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxdesign.cc\/the-microcopyist-cancellation-confirmation-conflagration-8a6047a4cf9\">Jason's Medium page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the marvellous things about UX writing is that you\u2019ll inevitably write yourself into some torturous and impossible-to-fathom linguistic corners. One day, your mind boggles over whether to hyphenate or not hyphenate a lesser-known phrase. The next, you forget what sanity feels like when someone asks you to write microcopy for unknown errors. All the while, you\u2019ll have to&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/microcopyist-cancellation-confirmation-conflagration\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":214,"featured_media":14581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-14569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/microcopyist-cancellation-confirmation-conflagration\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Microcopyist: Cancellation, Confirmation, Conflagration | Marvel Blog\" \/>\n<meta property=\"og:description\" content=\"One of the marvellous things about UX writing is that you\u2019ll inevitably write yourself into some torturous and impossible-to-fathom linguistic corners. 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