{"id":13979,"date":"2017-12-28T11:30:59","date_gmt":"2017-12-28T11:30:59","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=13979"},"modified":"2022-06-01T07:53:48","modified_gmt":"2022-06-01T06:53:48","slug":"common-ux-design-methods-techniques","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/","title":{"rendered":"Most Common UX Design Methods and Techniques"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The list below contains the most common <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">UX design methods<\/strong> and techniques used by UX Designers as they create great experiences for users. For each item on the list, you\u2019ll see additional links with some of the best practices available.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">There are quite a few methods so here's a list of what we'll cover in this post - feel free to jump to bits you're interested in:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"#part1\">1. Value Proposition<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part2\">2. Product Strategy<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part3\">3. Competitive Audit<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part4\">4. Cultural Probes<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part5\">5. Stakeholders Interviews<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part6\">6. User Interviews<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part7\">7. Kickoff Meeting<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part8\">8. Heuristic Evaluation<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part9\">9. Brainstorming<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part10\">10. Task Analysis<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part11\">11. Product Roadmap<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part12\">12. Focus Groups<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part13\">13. Card Sorting<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part14\">14. Usability Testing<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part15\">15. Concept Testing<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part16\">16. A\/B Testing<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part17\">17. Guerrilla Testing<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part18\">18. Field Studies<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part19\">19. Eye Movement Tracking<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part20\">20. SWOT Analysis<\/a><br \/>\n<a class=\"link link--blue fontWeight-4\"href=\"#part21\">21. Accessibility Audit<\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Let\u2019s start!<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part1\">1. Value Proposition<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A statement that maps out the key aspects of product: what it is, who it is for and how it will be used. Value proposition helps the team create consensus around what the product will be.<\/p>\n<div id=\"attachment_6580\" style=\"width: 990px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0fxR6dsTjvG_H91jF.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX Design method Value Proposition\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0fxR6dsTjvG_H91jF.png\" alt=\"UX Design method Value Proposition\" width=\"980\" height=\"640\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">A thought value proposition help UX designers to keep the focus in the important things Image credit:\u00a0UXMag<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Strategyzer\u2019s Value Proposition Canvas Explained:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><iframe loading=\"lazy\" class=\"display-block marginTopBottom-l centered\" src=\"https:\/\/www.youtube.com\/embed\/ReM1uqmVfP0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/en.wikipedia.org\/wiki\/Value_proposition\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Value proposition - Wikipedia<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">A value proposition is a statement which clearly identifies clear, measurable and demonstrable benefits consumers get\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/uxmag.com\/articles\/communicating-the-ux-value-proposition\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Communicating the UX Value Proposition | UX Magazine<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">It is neither uncommon nor unreasonable for a UX professional to be asked to justify the cost of their work in\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part2\">2. Product Strategy<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A product strategy is the foundation of a product life-cycle and the execution plan for further development. It allows UX designers to zero in on specific target audiences and draw focus on the product and consumer attributes.<\/p>\n<div id=\"attachment_6580\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/1sCeIHZsm9GuG7Yhrar5esQ.gif\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX design method Product Strategy\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/1sCeIHZsm9GuG7Yhrar5esQ.gif\" alt=\"UX design method Product Strategy\" width=\"800\" height=\"449\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">A user experience strategy applies this approach to UX design. Image credit:\u00a0UIE<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Awesome talk by Jared Spool about building a winning UX strategy using Kano Model:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><iframe loading=\"lazy\" class=\"display-block marginTopBottom-l centered\" src=\"https:\/\/www.youtube.com\/embed\/Hr1rN3jibIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/blogs.adobe.com\/creativecloud\/xd-essentials-how-to-develop-a-product-strategy\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">XD Essentials: How to Develop a Product Strategy | Creative Cloud blog by Adobe<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">One of the most common misunderstandings among business leaders is that having a product strategy is optional. Rather\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/articles.uie.com\/what-is-good-product-strategy\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">What is Good Product Strategy?<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">\"What is your Product Strategy? YOU NEED A STRATEGY.\" When I replay this scene in my head, I can hear the CTO very\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part3\">3. Competitive Audit<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Competitive Audit is a comprehensive analysis of competitor products that maps out their existing features in a comparable way. The goal of competitive audit is to discover what is working for other companies in your industry, so that you can make those strategies work for you, too, to gain a competitive advantage.<\/p>\n<div id=\"attachment_6580\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0xnEIoDrjqrMSb-5Z.gif\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX design method Competitive Audit\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0xnEIoDrjqrMSb-5Z.gif\" alt=\"UX design method Competitive Audit\" width=\"500\" height=\"238\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Results of the audit for\u00a0website<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/boxesandarrows.com\/competitive-analysis-understanding-the-market-context\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Competitive Analysis: Understanding the Market Context<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">\"While user-centered design focuses on user needs\/tasks, and information architecture focuses on content, these two\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/danforth.co\/pages\/2014\/03\/01\/conducting-a-solid-ux-competitive-analysis\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Conducting a Solid UX Competitive Analysis<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Most people are familiar with the concept of a competitive analysis; it's a fairly standard business term to describe\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part4\">4. Cultural Probes<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Cultural probes is a UX design technique used to inspire ideas in a design process. It serves as a means of gathering inspirational data about people\u2019s lives, values and thoughts. With minimal intrusion, researchers can glean insights into participants\u2019 environments that can help to identify problem statements, uncover new opportunities, and inspire the designer with new ideas and novel solutions.<\/p>\n<div id=\"attachment_6580\" style=\"width: 3138px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0cjY5pO0QsEBCAMlE.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX design method Cultural Probes\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0cjY5pO0QsEBCAMlE.jpg\" alt=\"UX design method Cultural Probes\" width=\"3128\" height=\"2188\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Cultural probes use a collection of tools, artifacts and tasks intended to provoke the user to look and think about their environment in new\u00a0ways.<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><iframe loading=\"lazy\" class=\"display-block marginTopBottom-l centered\" src=\"https:\/\/www.youtube.com\/embed\/EJqpUG4pJIE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/designresearchtechniques.com\/casestudies\/cultural-probes\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Cultural Probes<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">bin\u00e1rn\u00ed opce backtesting cual es la mejor estrategia para opciones binarias Authours: Adam Starkman &amp; Jennifer Chow\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/alistapart.com\/article\/culturalprobe\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Inside Your Users' Minds: The Cultural Probe<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">by Published in Ruth Stalker-Firth Usability Theoretically, usability testing is a great way of finding out what is\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part5\">5. Stakeholders Interviews<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Stakeholder Interviews are conversations UX designers conducts with their key stakeholder: customers, bosses, subordinates or peers both within and outside the organization. The interviews allow UX designer to step into the shoes of their interviewees and see your role through the eyes of these stakeholders. It also helps prioritise features and define key performance indicators (KPIs).<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0KsxfDbB6Ml0hCXAf.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6580 size-full\" title=\"UX design method Stakeholders Interviews\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0KsxfDbB6Ml0hCXAf.png\" alt=\"UX design method Stakeholders Interviews\" width=\"595\" height=\"397\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/preparing-for-ux-stakeholder-interviews\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Preparing for UX Stakeholder Interviews<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">UX isn't all about the users. On the other side of the coin lurks the business and the UX pro that makes her users\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/cognition.happycog.com\/article\/better-stakeholder-interviews\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Better Stakeholder Interviews<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Remember the childhood game of \" Telephone \"? One person whispers a message into the ear of their friend, and that\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/boxesandarrows.com\/a-stakeholder-interview-checklist\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">A Stakeholder Interview Checklist<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">This is an excerpt from from Kim Goodwin's excellent Designing for the Digital Age. It is quite long, so we've broken\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part6\">6. User Interview<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A user interview is a common user research technique used typically to get qualitative information from existing users. User interview helps UX designer better understand their users (user\u2019s emotion and opinions). This technique is especially useful when the target audience is new or unknown for the team.<\/p>\n<div id=\"attachment_6580\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/1EZoUTICJuVvq8xjsYQ23iw.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX design method User Interview\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/1EZoUTICJuVvq8xjsYQ23iw.png\" alt=\"UX design method User Interview\" width=\"1024\" height=\"683\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Usually, a researcher meets with participants one-on-one to discuss in depth what the participant thinks about the topic in question.<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.nngroup.com\/articles\/interviewing-users\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Interviewing Users<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Despite many weaknesses, interviews are a valuable method for exploratory user research.<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/how-to-conduct-user-interviews\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">How to Conduct User Interviews<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">User interviews can be a great way to extract information from users for user experience understanding, usability\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part7\">7. Kickoff Meeting<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The kickoff meeting covers a high-level outline of the product\u2019s purpose, who is involved in designing and developing the product, how they\u2019ll work together and stay up to date on progress, and what the intended results or success metrics are. The kickoff meeting sets the stage for the success of your product.<\/p>\n<div id=\"attachment_6580\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0aXY-7DriFVzEAS0e.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX design method Kickoff Meeting\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0aXY-7DriFVzEAS0e.jpg\" alt=\"UX design method Kickoff Meeting\" width=\"750\" height=\"300\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">A kickoff meeting is the first meeting with the project team and the client of the project. Image credit: 1stwebdesigner<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.smashingmagazine.com\/2015\/01\/hold-a-kickoff-meeting-before-diving-into-the-design\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Hold A Kickoff Meeting Before Diving Into The Design<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">The kickoff phase sets the stage for the success of your product. Without properly conducting this phase, your team\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.smashingmagazine.com\/2016\/04\/how-to-take-charge-of-a-ux-kickoff-meeting\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">How To Take Charge Of A UX Kickoff Meeting<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">I once worked with a digital agency that didn't know how to hold a kickoff meeting. And they didn't even know that they\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part8\">8. Heuristic Evaluation<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Heuristic Evaluation is a detailed analysis of a product that highlights good and bad design practices in existing product. It helps UX designers visualize the current state of the product in terms of usability, accessibility, and effectiveness of the experience.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<div id=\"attachment_6580\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0IcdHhIGkAXxeAs1Z.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX design method Heuristic Evaluation\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0IcdHhIGkAXxeAs1Z.jpg\" alt=\"UX design method Heuristic Evaluation\" width=\"500\" height=\"301\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">A radar plot showing a website that performs well across all heuristic categories. Image credit: Smashing\u00a0Magazine<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><iframe loading=\"lazy\" class=\"display-block marginTopBottom-l centered\" src=\"https:\/\/www.youtube.com\/embed\/3Zp6qzzCqeY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/careerfoundry.com\/en\/blog\/ux-design\/what-is-a-heuristic-evaluation-in-ux\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">What is a Heuristic Evaluation in UX?<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">A deep dive into what is a heuristic evaluation within UX design.<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/uxmag.com\/articles\/what-you-really-get-from-a-heuristic-evaluation\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">What You Really Get From a Heuristic Evaluation<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Every user experience researcher I know gets requests to do heuristic evaluations. But it isn't always clear that the\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/uxmastery.com\/how-to-run-an-heuristic-evaluation\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">How to run an heuristic evaluation - UX Mastery<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Being a user experience designer often requires juggling tensions, whether they be juggling creative tension, managing\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.smashingmagazine.com\/2011\/12\/a-guide-to-heuristic-website-reviews\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">A Guide To Heuristic Website Reviews<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">In this article, we'll explore a scoring system for rating and comparing websites, we'll visualize those ratings using\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part9\">9. Brainstorming<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Brainstorming is widely used by teams as a method to generate ideas and solve problems. Brainstorming allows the team to visualize a broad range of design solutions before deciding which one to stick with.<\/p>\n<div id=\"attachment_6580\" style=\"width: 2010px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/03lHr2iyeIBi8GFIA.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX design method Brainstorming\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/03lHr2iyeIBi8GFIA.jpg\" alt=\"UX design method Brainstorming\" width=\"2000\" height=\"1185\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Brainstorming is a process for generating creative ideas and solutions through intensive and freewheeling group discussion.<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.smashingmagazine.com\/2016\/06\/a-framework-for-brainstorming-products\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">A Framework For Brainstorming Products<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/www.inspireux.com\/2013\/07\/18\/tips-for-structuring-better-brainstorming-sessions\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Tips for Structuring Better Brainstorming Sessions<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Brainstorming is widely used by teams as a method to generate ideas and solve problems. However, many brainstorming\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/learn-how-to-use-the-best-ideation-methods-brainstorming-braindumping-brainwriting-and-brainwalking\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Learn How to Use the Best Ideation Methods: Brainstorming, Braindumping, Brainwriting, and\u2026<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Brainstorming is the most frequently practiced form of ideation. We recommend that you use it along with Brainwriting\u2026www.interaction-design.org<\/span><\/span><\/a><\/section>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Brainstorming is the most frequently practiced form of ideation. We recommend that you use it along with Brainwriting\u2026<\/em>www.interaction-design.org<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part10\">10. Task Analysis<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A study of the actions required in order to complete a given task. Task Analysis is helpful when designers and developers try to understand the current system and its information flows. It makes it possible to allocate tasks appropriately within the new system.<\/p>\n<div id=\"attachment_6580\" style=\"width: 2372px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0L5MLn9A3HNNYOcgN.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX design method Task Analysis\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0L5MLn9A3HNNYOcgN.jpg\" alt=\"UX design method Task Analysis\" width=\"2362\" height=\"1276\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Task analysis is a simple and effective process for laying out tasks from a user\u2019s perspective. Image credit:\u00a0Comcast<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/ux.stackexchange.com\/questions\/18683\/what-is-the-difference-between-task-analysis-and-user-journey\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">What is the difference between \"Task Analysis\" and \"User Journey\"?<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">I been recently reading about User Journey - as a Methodology to capture how user would use a website or interface...<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/task-analysis-a-ux-designer-s-best-friend\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Task Analysis a UX Designer's Best Friend<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Task analysis is a critical part of any design project and one that is all too often skipped in favour of other\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part11\">11. Product Roadmap<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Product roadmap is a product\u2019s evolution plan with prioritized features. It could be a spreadsheet, a diagram or even a bunch of sticky notes. UX designer shares the product strategy with the team and the road that needs to be taken to achieve its vision.<\/p>\n<div id=\"attachment_6580\" style=\"width: 2596px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/1KpZI3XN7m1CQh-0tTO16yg.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" title=\"UX design method Product Roadmap\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/1KpZI3XN7m1CQh-0tTO16yg.png\" alt=\"UX design method Product Roadmap\" width=\"2586\" height=\"1228\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">An example of Product Roadmap as a\u00a0diagram<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/uxstudioteam.com\/ux-blog\/ux-roadmap\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">UX in Product Roadmaps: How to plan your design activities?<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">A good product roadmap is a very simple list of high-level goals you want to achieve in the next 3-6 months. This\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/5-tips-from-5-pms-to-improve-your-product-roadmap\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">5 Tips from 5 PMs to Improve Your Team's Product Roadmap<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">High-level business goals Features aimed at achieving these goals KPIs for tracking progress As shown in the below\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part12\">12. Focus Groups<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A focus group is a moderated discussion that typically involves 5 to 10 participants. You bring people to discuss issues and concerns about the features of a user interface. The group typically lasts about 2 hours and is run by a moderator who maintains the group\u2019s focus.<\/p>\n<div id=\"attachment_6580\" style=\"width: 4138px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/16uiw9nwZYUIDYrI7_-nPGA.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/16uiw9nwZYUIDYrI7_-nPGA.jpeg\" alt=\"Focus Groups\" width=\"4128\" height=\"2322\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Groups of 5\u201310 participants are lead through a discussion about a set of topics, giving verbal and written feedback through discussion and exercises. Image credit: telecomitalia<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.nngroup.com\/articles\/focus-groups\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Focus Groups in UX Research: Article by Jakob Nielsen<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">A paper by Jakob Nielsen about the purpose and methods for using focus groups to understand users and guide the\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/how-to-conduct-focus-groups\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">How to Conduct Focus Groups<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Focus groups have long been a popular tool in market research and have become more popular in user research in the\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/uxmyths.com\/post\/1319999199\/myth-26-usability-testing-focus-groups\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Myth #26: Usability testing = focus groups - UX Myths<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true.<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part13\">13. Card Sorting<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Card sorting<\/strong> is a UX design method used to help design or evaluate the information architecture of a product. UX designer asks users to group content and functionalities into open or closed categories. A result gives UX designer input on content hierarchy, organization and flow.<\/p>\n<div id=\"attachment_6580\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0PT3wHUWojMG70HaS.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0PT3wHUWojMG70HaS.jpg\" alt=\"Card Sorting\" width=\"1024\" height=\"576\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Card sorting is a well-established research technique for discovering how people understand and categorize information.<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><iframe loading=\"lazy\" class=\"display-block marginTopBottom-l centered\" src=\"https:\/\/www.youtube.com\/embed\/PmioMessMbY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.smashingmagazine.com\/2014\/10\/improving-information-architecture-card-sorting-beginners-guide\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Card Sorting Beginner's Guide - Improving Your Information Architecture<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">In this article, we'll discuss card sorting, a tried and true technique for doing just that. We'll go through some\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.interaction-design.org\/literature\/article\/the-pros-and-cons-of-card-sorting-in-ux-research\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">The Pros and Cons of Card Sorting in UX Research<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Card sorting is a very simple and well tested technique. You can use it in UX research, Information Architecture Design\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part14\">14. Usability Testing<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">[Usability testing](https:\/\/ballparkhq.com\/?utm_campaign=Ballpark%20SEO&utm_source=marvelblog \"Usability testing\") is the observation of users trying to carry out tasks with a product. Testing can be focused on a single process or be much more wide ranging.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0o2Umuu4l5rHod9Rr.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6580 size-full\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0o2Umuu4l5rHod9Rr.jpg\" alt=\"Usability Testing\" width=\"940\" height=\"529\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/www.uxbooth.com\/articles\/usability-testing-dont-guess-test\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Usability Testing: Don't Guess, Test. | UX Boot<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Just because nobody complains doesn't mean all parachutes are perfect. The same goes for web design; usability testing\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/uxmastery.com\/beginners-guide-to-usability-testing\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">How to Conduct Usability Testing from Start to Finish<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">You are not your users. But if you can find your users and learn from them as you design, you'll be able to create a\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part15\">15. Concept Testing<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A UX researcher shares an approximation of a product that captures the key essence (the Value Proposition) of a new concept in order to determine if it meets the needs of the target audience. Concept testing can be done one-on-one or with larger numbers of participants, and either in person or online.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/www.uxmatters.com\/mt\/archives\/2009\/12\/testing-content-concepts.php\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Testing Content Concepts: UXmatters<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Web magazine about user experience matters, providing insights and inspiration for the user experience community<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/www.effectiveui.com\/blog\/2015\/04\/21\/5-myths-concept-testing-clients-need-know\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">5 Myths of Concept Testing: What Clients Need To Know | EffectiveUI<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Test early, test often. It's a mantra that's been proven successful time and again when it comes to designs. So why\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part16\">16. A\/B Test<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A\/B testing is offering alternative versions of a product to different users and comparing the results in order to find out which one performs better. This is a great User research technique for optimizing funnels and landing pages.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0mBPFBzOI3LXLPIdC.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6580 size-full\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0mBPFBzOI3LXLPIdC.png\" alt=\"A\/B testing\" width=\"826\" height=\"487\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.smashingmagazine.com\/2010\/06\/the-ultimate-guide-to-a-b-testing\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">The Ultimate Guide To A\/B Testing<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">At its core, A\/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part17\">17. Guerrilla Testing<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Guerrilla testing is one of the simplest (and cheapest) form of user testing. Using guerrilla testing usually means going into a coffee shop or another public place to ask people there about your product or prototype. It can be conducted anywhere ex- cafe, library, train station etc, essentially anywhere where you can find a relevant audience.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><iframe loading=\"lazy\" class=\"display-block marginTopBottom-l centered\" src=\"https:\/\/www.youtube.com\/embed\/0YL0xoSmyZI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.smashingmagazine.com\/2010\/06\/the-ultimate-guide-to-a-b-testing\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">The Ultimate Guide To A\/B Testing<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">At its core, A\/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/www.uxbooth.com\/articles\/the-art-of-guerrilla-usability-testing\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">The Art of Guerrilla Usability Testing | UX Booth<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Guerrilla usability testing is a powerful technique. Designer Martin Belam describes it as \"the art of pouncing on lone\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/userbrain.net\/blog\/7-step-guide-guerrilla-usability-testing-diy-usability-testing-method\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">7 Step Guide to Guerrilla Usability Testing: DIY Method<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Back to our blog In the field of User Experience and Product Development, research and planning rule the show\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part18\">18. Field Studies<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Field study is about going out and observing users \u201cin the wild\u201d so that behavior can be measured in the context where a product will actually be used. This technique can include ethnographic research, interviews and observations, plus contextual enquiry.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0veWzzFa9OINMfzBe.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6580 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0veWzzFa9OINMfzBe.png\" alt=\"Field Studies\" width=\"952\" height=\"768\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.nngroup.com\/articles\/field-studies\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Field Studies<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Field research is conducted in the user's context and location. Learn the unexpected by leaving the office and\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.nngroup.com\/articles\/field-studies-done-right-fast-and-observational\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Field Studies Done Right: Fast and Observational<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Field studies are one of the most valuable methods for setting a design project's direction and discovering unmet user\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part19\">19. Eye Movement\u00a0Tracking<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A technology that analyzes the user\u2019s eye movements across the UI layout (i.e. web page). Eyetracking provides data about what keeps users interested on the screen and how their reading flow could be optimized by design.<\/p>\n<div id=\"attachment_6580\" style=\"width: 530px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0GBS2YYSYEkc_Jh5A.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0GBS2YYSYEkc_Jh5A.jpg\" alt=\"Eye-tracking heatmaps\" width=\"520\" height=\"390\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Eye-tracking heatmaps<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/uxmag.com\/articles\/eye-tracking-the-best-way-to-test-rich-app-usability\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Eye Tracking: Best Way to Test Rich App Usability<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/usabilitygeek.com\/what-is-eye-tracking-when-to-use-it\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Eye Tracking: What Is It For And When To Use It - Usability Geek<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Imagine a usability test in which John, the test participant, attempts to buy a bicycle. On the homepage John quickly\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part20\">20. SWOT Analysis<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Various UX design methods for assessing the strengths, weaknesses, opportunities and threats that impact the user experience of a product.<\/p>\n<div id=\"attachment_6580\" style=\"width: 989px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0t5u1MT154P7-lKHm.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0t5u1MT154P7-lKHm.png\" alt=\"UX kind of SWOT Analaysis for landing page.\" width=\"979\" height=\"451\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">UX kind of SWOT Analaysis for landing page. Image credit:\u00a0e27<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/boagworld.com\/digital-strategy\/swot-analysis\/\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Digital SWOT analysis: What is it and why you should care?<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Because companies often have a confused view of their digital strategy it is often useful to bring some order to the\u2026<\/span><\/span><\/a><\/section>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><a class=\"link link--blue fontWeight-4\"id=\"part21\">21. Accessibility Audit<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A study to measure if the website can be used by everyone, including users with special needs. It should follow the W3C guidelines to make sure that all users are satisfied.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a><img class=\"aligncenter size-full wp-image-6580\" title=\"\" alt=\"\" \/><\/a><\/p>\n<div id=\"attachment_14046\" style=\"width: 648px\" class=\"wp-caption alignnone\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0_RjxPD8O8W_7As1mk.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14046\" class=\"wp-image-14046 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/12\/0_RjxPD8O8W_7As1mk.jpeg\" alt=\"\" width=\"638\" height=\"359\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0_RjxPD8O8W_7As1mk.jpeg 638w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/0_RjxPD8O8W_7As1mk-600x338.jpeg 600w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/a><p id=\"caption-attachment-14046\" class=\"wp-caption-text\">The end goal, in both usability and accessibility, is to discover how easily people can use a product and feed that information back into improving future designs and implementations. Image credit: Sarah\u00a0Horton<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Related links:<\/em><\/p>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.w3.org\/wiki\/Accessibility_testing\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Accessibility testing - W3C Wiki<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">Web accessibility testing is a subset of usability testing where the users under consideration have disabilities that\u2026<\/span><\/span><\/a><\/section>\n<section class=\"pageWrap pageWrap--s marginBottom-l boxShadow-smoke boxShadow-smoke--xd--hover borderRadius-m transitionDuration-m transitionTimingFunction-ease\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"http:\/\/uxmyths.com\/post\/654091803\/myth-5-accessibility-is-expensive-and-difficult\"><span class=\"display-block padding-xs paddingRight-m\"><span class=\"marginBottom-xs display-block c-slate lineHeight-l fontSize-l fontWeight-5\">Myth #5: Accessibility is expensive and difficult - UX Myths<\/span><span class=\"c-slate lineHeight-l fontSize-l fontWeight-3 opacity-80\">UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true.<\/span><\/span><\/a><\/section>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This article was originally published on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxplanet.org\/most-common-ux-design-methods-and-techniques-c9a9fdc25a1e\">Nick's Medium page<\/a>.<\/em><\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Further reading:<\/h3>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/what-is-design-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">What is Design Strategy?<\/a><\/li>\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/intro-ux-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intro to UX Research<\/a><\/li>\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/nail-user-interviews-ux-hcd-design-thinking-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Nail User Interviews in a UX, HCD or Design Thinking Process<\/a><\/li>\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/guide-finding-free-paid-participants-usability-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Guide to Finding Free and Paid Participants for Usability Testing<\/a><\/li>\n<li class=\"LinkSuggestion__LinkSuggestionWrapper-sc-1mdih4x-0 bRwwZe\"><a class=\"link link--blue fontWeight-4\"class=\"LinkSuggestion__Link-sc-1mdih4x-2 dcwLhi\" href=\"https:\/\/marvelapp.com\/blog\/art-user-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Art of the User Interview<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A deep dive into the most common UX design methods and techniques used by UX Designers for a better user experience<\/p>\n","protected":false},"author":165,"featured_media":14014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[499],"tags":[],"class_list":["post-13979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"A deep dive into the most common UX design methods and techniques used by UX Designers as they create great experiences for users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Most Common UX Design Methods and Techniques\" \/>\n<meta property=\"og:description\" content=\"A deep dive into the most common UX design methods and techniques used by UX Designers as they create great experiences for users.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/\" \/>\n<meta property=\"og:site_name\" content=\"Marvel Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marvelapp\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-28T11:30:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-01T06:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/ux.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:site\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"11 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\",\"name\":\"Marvel\",\"url\":\"https:\/\/marvelapp.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/marvelapp\",\"https:\/\/www.instagram.com\/marvelapp\/\",\"https:\/\/www.linkedin.com\/company\/marvel-app\/\",\"https:\/\/twitter.com\/marvelapp\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/marvelapp.com\/wp-content\/uploads\/2018\/06\/Logo-Light.png\",\"width\":1605,\"height\":1130,\"caption\":\"Marvel\"},\"image\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#website\",\"url\":\"https:\/\/marvelapp.com\/blog\/\",\"name\":\"Marvel Blog\",\"description\":\"Ideas and words on user experience, design, collaboration and more\",\"publisher\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/marvelapp.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/12\/ux.png\",\"width\":1292,\"height\":668},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/#webpage\",\"url\":\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/\",\"name\":\"Most Common UX Design Methods and Techniques\",\"isPartOf\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/#primaryimage\"},\"datePublished\":\"2017-12-28T11:30:59+00:00\",\"dateModified\":\"2022-06-01T06:53:48+00:00\",\"description\":\"A deep dive into the most common UX design methods and techniques used by UX Designers as they create great experiences for users.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/#webpage\"},\"author\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#\/schema\/person\/628149198b3652cd6341d5d8baf3c872\"},\"headline\":\"Most Common UX Design Methods and Techniques\",\"datePublished\":\"2017-12-28T11:30:59+00:00\",\"dateModified\":\"2022-06-01T06:53:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/#primaryimage\"},\"articleSection\":\"User Experience\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marvelapp.com\/blog\/common-ux-design-methods-techniques\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#\/schema\/person\/628149198b3652cd6341d5d8baf3c872\",\"name\":\"Nick Babich\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/marvelapp.com\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2b91d9b457afee054f90b68440ad9e23902300b23c8109206f0a7d32fe0fbea4?s=96&d=mm&r=g\",\"caption\":\"Nick Babich\"},\"description\":\"I\\u2019m a software developer, tech enthusiast and UI\/UX lover. http:\/\/babich.biz\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/posts\/13979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/users\/165"}],"replies":[{"embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/comments?post=13979"}],"version-history":[{"count":0,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/posts\/13979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/media\/14014"}],"wp:attachment":[{"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/media?parent=13979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/categories?post=13979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marvelapp.com\/blog\/wp-json\/wp\/v2\/tags?post=13979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}