{"id":13263,"date":"2017-10-25T14:26:16","date_gmt":"2017-10-25T13:26:16","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=13263"},"modified":"2021-01-26T05:20:50","modified_gmt":"2021-01-26T05:20:50","slug":"mash-benefit-pm-design-thinking-process","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/mash-benefit-pm-design-thinking-process\/","title":{"rendered":"How to Mash-Up and Benefit from PM and the Design Thinking\u00a0Process"},"content":{"rendered":"<div id=\"attachment_6580\" style=\"width: 1290px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/1OTwQW7-RmtHqRhKes3b9jA.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/1OTwQW7-RmtHqRhKes3b9jA.jpeg\" alt=\"\" width=\"1280\" height=\"640\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\"><a class=\"link link--blue fontWeight-4\"href=\"http:\/\/static.srcdn.com\/wp-content\/uploads\/homer-car-design.jpg\">The Homer<\/a> a mash-up car made for one user \u2013\u00a0Homer<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Ever struggled with managing your projects or PMs trying to do so? Well, there is an app\u2026 hmm\u2026 or something different for that.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Recently I took on the Design Council\u2019s Double Diamond process, \u201crevamped\u201d it, and published it (Link at the end of the post). People have questioned how my approach would relate to \u201creal\u201d project management and projects.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This follow-up post is about my mash-up approach to answering this. This is not about comparing the HCD process to PM but to overlay the two disciplines in order to gain an understanding when working in an environment where people rely one or the other.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Mashing-up stuff doesn\u2019t always work...but I\u2019m doin it\u00a0anyway.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">If you are familiar with my Revamped Double Diamond Design process skip the next paragraph.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Revamped Double\u00a0Diamond<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The Revamped Double Diamond is a <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/managing-design-handover\/\">design process framework<\/a> based on the Design Council\u2019s (2007) Double Diamond.<\/p>\n<div id=\"attachment_6580\" style=\"width: 3850px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/1Tv9xWxBSN7bOupjUIyUB6A.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/1Tv9xWxBSN7bOupjUIyUB6A.png\" alt=\"\" width=\"3840\" height=\"2160\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Latest and slightly updated version of my Revamped Double Diamond (01.09.2016). \u201cThemas and clusters\u201d are now a before \u201cInsights\u201d<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">It aims at making sense of the design process and providing guidance and clarity in order to tackle a design challenge. The framework incorporates tools, methods and techniques from various sources to do so (find links to my detailed article at the end of this post).<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Project Management in a\u00a0nutshell<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cProject management is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements\u201d <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.pmi.org\">(PMI, 2013)<\/a>.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">I\u2019m not going deeper into PM theory and focus on two major PM \u201cfamilies\u201d\u00a0: \u201cWaterfall\u201d (traditional, sequential) and \u201cagile\u201d.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">One\u2026 wait\u2026 two more things, though:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When talking about \u201cAgile\u201d I am mainly referring to the mindset and way of thinking rather than one specific method, based on the <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/agilemanifesto.org\">\u201cManifesto for agile software development\u201d (Beedle et al., 2001)<\/a>.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The manifesto lists four core values:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Individuals and interactions<\/strong> over processes and tools<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Working software<\/strong> over comprehensive documentation<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Customer collaboration<\/strong> over contract negotiation<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Responding to change <\/strong>over following a plan<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Royce (1970) visualised the probably first and later referred to as \u201cwaterfall\u201d PM method, incorporating a two-sided relationship between development phases. He linked each phase back to its predecessor acknowledging potential iterations.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\u201cWaterfall\u201d has often been falsely visualised in a \u201cone-way only\u201d manner. Thus, it has been accused of being strictly linear, making it impossible or at least difficult to move back, once a step has been made.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When relating to \u201cwaterfall\u201d in my context I refer to the iterative notion introduced by Royce.<\/p>\n<div id='gallery-1' class='gallery galleryid-13263 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/waterfall.png'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"838\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/waterfall.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-13279\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/waterfall.png 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/waterfall-600x359.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/waterfall-768x460.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-13279'>\n\t\t\t\tScreenshot from Royce, D.W.W. (1970) \u2018MANAGING THE DEVELOPMENT OF LARGE SOFTWARE SYSTEMS\u2019\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Project Management and the Revamped Double\u00a0Diamond<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Although visually implying, the \u201cRevamped Double Diamond\u201d shouldn\u2019t be perceived as one-way process and account for an agile and iterative behaviour.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">There are different approaches to tackling design challenges, the related process and PM.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">They depend on the type of organisation that is taking upon them, their focus and role within the challenge, restrictions and boundaries given by the project scope and a desired outcome of a project.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Depending on these variables the process and focus on phases may vary (<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@thedunnething\">Sam Dunne<\/a>, 2016).<\/p>\n<div id='gallery-2' class='gallery galleryid-13263 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/2.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"875\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/2.jpeg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-2-13280\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/2.jpeg 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/2-600x375.jpeg 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/2-768x480.jpeg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-13280'>\n\t\t\t\tDifferent types of project goals and the resulting focus in the design process. Source: <a href=\"https:\/\/medium.com\/@thedunnething\">Sam\u00a0Dunne<\/a>\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Merging PM approaches and the Revamped Double\u00a0Diamond<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">How might we apply PM approaches to the Design process?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Two visual approaches:<\/p>\n<div id='gallery-3' class='gallery galleryid-13263 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/3.png'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/3.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-3-13281\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/3.png 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/3-600x337.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/3-768x432.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-13281'>\n\t\t\t\tThe Revamped Double Diamond overlaid with a \u201cbuild-measure-learn\u201d loop based on Rise (2011) and Gothelf\u00a0(2013)\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<div id='gallery-4' class='gallery galleryid-13263 gallery-columns-1 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/4.png'><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/4.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-4-13282\" srcset=\"https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/4.png 1400w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/4-600x337.png 600w, https:\/\/marvelapp.com\/wp-content\/uploads\/2017\/10\/4-768x432.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-13282'>\n\t\t\t\tThe Revamped Double Diamond overlaid with a Scrum approach based on Jongerius and Berghuis (2013) and Schwaber and Sutherland (2013)\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Discover and Define meet Sprint 0, Assumptions and Hypotheses<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The core notion of the approach overlaying \u201cDiscover and Define\u201d with \u201cSprint 0, Assumptions and Hypotheses\u201d is thorough research as foundation of a project.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"The goal is to ensure \u201cthe right problem to solve\u201d or \u201cthe question to ask\u201d is addressed.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Contrary, quickly building assumptions of user behaviours based on the initial brief may be another approach to starting a project.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@jboogie\">Jeff Gothelf<\/a> (2013) points out that <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.jeffgothelf.com\/lean-ux-book\/\">Lean UX<\/a> projects start with assumptions summarised in a problem statement. Assumptions go into a prioritisation process, in which they are placed on a two-axis matrix.<\/p>\n<div id=\"attachment_6580\" style=\"width: 3274px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1V8ELJFYWRf7L4MXQsce2iw.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1V8ELJFYWRf7L4MXQsce2iw.jpeg\" alt=\"\" width=\"3264\" height=\"2448\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Certainty vs Proximity Matrix<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The point of prioritising assumption is to come up with formulating a hypothesis statement that looks at potential solutions that are the foundation for generating ideas that might be tested later.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"The hypothesis statement sets a clear vision for the\u00a0work.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The activity of formulating and prioritising assumptions may be related to the Revamped Double Diamond stage of \u201cDefining and Synthesising\u201d whereas phrasing hypotheses and ideate may be considered as a form of \u201cDesign \/ Ideation\u201d.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Relating to a scrum methodology the first diamond plus the \u201cDesign \/ Ideation\u201d subphase can also be considered \u201csprint 0\u201d.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Unlike \u201cwaterfall projects\u201d, scrum projects are made of so-called sprints, which are portions of a project that usually last for a defined number of weeks in which a multidisciplinary team works together on a challenge (<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.amazon.com\/Get-Agile-Scrum-Design-Development\/dp\/9063693028\">\u201cGet Agile\u201d<\/a>, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@pieterj\">Pieter Jongerius<\/a> and <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@gerthansberghuis\">Gert Hans Berghuis<\/a>, 2013).<\/p>\n<div id=\"attachment_6580\" style=\"width: 3274px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1upuDN6gSugIuSbBKmptsXw.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1upuDN6gSugIuSbBKmptsXw.jpeg\" alt=\"\" width=\"3264\" height=\"2448\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.amazon.com\/Get-Agile-Scrum-Design-Development\/dp\/9063693028\">Get Agile<\/a><\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Although scrum is a progress driven PM approach that doesn\u2019t leave lots of space for creativity, neither creativity nor UX need to fall short as Jongerius and Berghuis claim.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Sprint 0 should serve a space to plan and make space for all activities that do not necessarily find lots of time in later sprints.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The goal is to set up a clear vision, team support and strategy for the following sprints and the entire project.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Develop and Deliver meet Sprints and\u00a0Loops<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Creating hypotheses mentioned in the previous paragraph relates to the \u201cDesign \/ Ideation\u201d phase of the \u201cRevamped Double Diamond\u201d.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">&quot;Gothelf considers collaboration the most effective way to rally a team around a design direction, helping teams to build a shared understanding of the problem and solution.&quot;<\/span><\/p>\n<div id=\"attachment_6580\" style=\"width: 3274px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1G3lZgZGhFaOhI40wBOuJjQ.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1G3lZgZGhFaOhI40wBOuJjQ.jpeg\" alt=\"\" width=\"3264\" height=\"2448\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Collab\u2014after standing around walls you might want to sit down at some\u00a0point<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Following \u201cDesign \/ Ideation\u201d, the \u201cdelivery\u201d phase is about applying a \u201cbuild-measure-learn\u201d loop. This loop aims at minimising project risk and getting teams building quickly and learning quickly. Teams build Minimum Viable Products (MVPs) and ship them quickly to begin the process of learning as early as possible.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The goal is to test whether assumptions or ideas are viable to achieve an overall desired outcome.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Assumptions of potential solutions or hypotheses (set of ideas) should be made tangible and testable.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@ericries\">Eric Ries<\/a>\u2019s (2011) \u201cbuild-measure-learn\u201d loop (<a class=\"link link--blue fontWeight-4\"href=\"http:\/\/theleanstartup.com\">from \u201cThe Lean Start Up<\/a>\u201d) has been used in various process models. Depending on the model, source, or methodology namings might differ:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Create\/Build\/Prototype<\/li>\n<li>Test\/Research<\/li>\n<li>Analyse\/Measure<\/li>\n<li>Learn\/Iterate\/Repeat<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">While \u201cbuild-measure-learn\u201d is a constant circular approach, scrum projects often consist of three to four sprints per project in this stage of the project, following sprint 0.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Team is everything<\/h2>\n<div id=\"attachment_6580\" style=\"width: 2207px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1XfKIk566CQYtbQP4XeVKEw.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/10\/1XfKIk566CQYtbQP4XeVKEw.jpeg\" alt=\"\" width=\"2197\" height=\"1463\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">\u201cIf they are not A TEAM, who else? \u2013<a class=\"link link--blue fontWeight-4\"href=\"http:\/\/static1.squarespace.com\/static\/552770f3e4b0b430660a5e4c\/t\/5527a52be4b04fef9faa68eb\/1428661548652\/a+team+with+girl+Hres.jpg?format=2500w\"> Img Source\u00a0Link<\/a><\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><span class=\"long-quote\">\u201cTeam is everything\u201d is a core principle at <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@hyperisland\">Hyper Island<\/a>. It is believed that collaboration, inclusion and transparency are crucial to\u00a0growth.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This principle is infused by practising and applying team building, team \u201cmaintenance\u201d and team termination tools and activities.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The goal is to build and maintain a strong culture and therefore effective teams by fostering trust and openness for better collaboration.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Culture is a core component of successful teams and companies. As <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@bchesky\">Brian Chesky<\/a> states, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/@bchesky\/dont-fuck-up-the-culture-597cde9ee9d4#.hafo992em\">airbnb got its $150m investment by Peter Thile partially thanks to their culture<\/a>. His core take-away: Don\u2019t F*ck Up the\u00a0Culture.<br \/>\nTeams are also essential in an agile mindset. <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/agilemanifesto.org\">The agile manifesto<\/a> puts \u201cindividuals and interactions over processes and tools\u201d, and lists specific principles putting emphasis on team, collaboration and culture:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Close, daily cooperation between business people and developers<\/li>\n<li>Projects are built around motivated individuals, who should be trusted<\/li>\n<li>Face-to-face conversation is the best form of communication<\/li>\n<li>Best architectures, requirements, and designs emerge from self-organizing teams<\/li>\n<li>Teams regularely reflect on how to become more effective and adjusts accordingly<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Gothelf advocates a high level of collaboration between different disciplines, too. He encourages conversation and sharing insights between representatives from each discipline to drive greater team efficiency.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Design Thinking is about the people you are designing for and the people you are designing with.\"<\/p><\/span><\/blockquote>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Conclusion<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">No matter what PM methodology you apply to a Human\/User Design or Design Thinking process, \u201cteam and people are everything\u201d, as a final outcome of a project is usually tailored to improve the lives of\u00a0people.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Applying the Revamped Double Diamond as a framework to tackle design challenges and overlaying it with project management methodologies is not contradictory. It may help when trying to implement the framework into \u201creal world\u201d practice.<br \/>\n<span class=\"long-quote\">As the agile mindset suggests, there is no fixed and exclusive way to execute project management or any specific\u00a0method.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Teams and organisations ought to stay open and adaptive to cope with ever changing \u201creal world\u201d challenges.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This article was originally published on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxdesign.cc\/how-to-mash-up-and-benefit-from-pm-and-hcd-ux-design-thinking-89ea28f47a63\">Dan's Medium page<\/a>.<\/em><\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">\nFurther Reading:<br \/>\n<\/h3>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/basics-design-sprints-jargon\/\">The basics of design sprints and other jargon<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/apply-design-thinking-hcd-ux-creative-process-scratch\/\">How to apply design thinking, HCD, UX or any creative process from scratch<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/first-principles-of-product-management\/\">The first principles of product management<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvelapp.com\/blog\/resources-for-running-remote-design-sprint\/\">The best resources for running a remote design sprint<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ever struggled with managing your projects or PMs trying to do so? Well, there is an app\u2026 hmm\u2026 or something different for that. Recently I took on the Design Council\u2019s Double Diamond process, \u201crevamped\u201d it, and published it (Link at the end of the post). People have questioned how my approach would relate to \u201creal\u201d project management and projects. This&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/marvelapp.com\/blog\/mash-benefit-pm-design-thinking-process\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":83,"featured_media":13290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[500],"tags":[],"class_list":["post-13263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-process"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Ever struggled with managing your projects or PMs trying to do so? 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