{"id":12926,"date":"2017-10-16T22:41:29","date_gmt":"2017-10-16T21:41:29","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=12926"},"modified":"2020-11-12T12:27:00","modified_gmt":"2020-11-12T12:27:00","slug":"design-beyond-screen-primer-vr-ar-multiverse","status":"publish","type":"post","link":"https:\/\/marvelapp.com\/blog\/design-beyond-screen-primer-vr-ar-multiverse\/","title":{"rendered":"Design Beyond a Screen: A Primer for VR, AR and the Multiverse"},"content":{"rendered":"

Since the first iPhone, standard screens have been the medium for which we\u2019ve been designing for most - usually apps and websites. As technology has advanced though, new avenues have slowly emerged (e.g. Augmented Reality and Virtual Reality) through which we can consume media and information in different ways.<\/p>\n

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\"VR and AR are just 2 realms we can design for today \u2013 there\u2019s actually lots more.\"<\/p><\/span><\/blockquote>\n

Many of these mediums involve blending the real world with digital information in quite unique ways. A popular AR example for instance, is IKEA\u2019s upcoming Place app<\/a>, which lets us overlay our living rooms with items of furniture to see how they\u2019d look (or even if they fit in our house).<\/p>\n

Augmented Reality (AR) and Virtual Reality<\/a> (VR) are just 2 of the realms we can design for today though - there\u2019s actually lots more, with each bringing a host of opportunities for app developers. Each realm is made up of a different combination of Time, Space and Matter<\/em> - check them out in the contents below:<\/p>\n

Contents: Realms of opportunity<\/h2>\n
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  1. Reality:<\/a><\/strong> Time, Space and Matter<\/em><\/li>\n
  2. Augmented Reality:<\/a><\/strong> Time, Space, No-Matter<\/em><\/li>\n
  3. Augmented Virtuality:<\/a><\/strong> No-Time, No-Space, Matter<\/em><\/li>\n
  4. Alternate Reality:<\/a><\/strong> No-Time, Space, No-Matter<\/em><\/li>\n
  5. Physical Virtuality:<\/a><\/strong> Time, No-Space, Matter<\/em><\/li>\n
  6. Mirrored Virtuality:<\/a><\/strong> Time, No-Space, No-Matter<\/em><\/li>\n
  7. Virtual Reality:<\/a><\/strong> No-Time, No-Space, No-Matter<\/em><\/li>\n<\/ol>\n<\/section>\n

    A lot of the time, all these realms tend to fall under the umbrella phrase, 'Mixed Reality'<\/em>, but each term actually has its own meaning depending on the amount of reality and \u2018virtual reality\u2019 involved.<\/p>\n

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    \"Each different combination of Time, Space and Matter brings different opportunities.\"<\/p><\/span><\/blockquote>\n

    In this article we\u2019ll explore each one, and uncover ideas and inspiration for creating apps and experiences that combine Time, Space and Matter<\/em> in different ways. It might give you some new avenues to explore when coming up with your new product! Let\u2019s start by understanding this multiverse:<\/p>\n

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    8 realms of opportunity<\/h1>\n

    Reality and Virtual Reality sit at complete opposite ends of the multiverse, with a range of others realms fitting in between. They can be visualized on this octant, from the book, \u2018Infinite Reality: Creating Customer Value on the Digital Frontier\u2019<\/a> by B. Joseph Pine and Kim C. Korn, which this article is inspired by:<\/p>\n

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    Eight realms of the Universe<\/a>, by B. Joseph Pine and Kim C. Korn<\/p><\/div>\n

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    Reality to Virtual Reality<\/h1>\n

    The main difference between all of these realms of experience is the relationship between Time, Space and Matter. It\u2019s more straight forward than it looks - let\u2019s start by understanding the 2 extremes, Reality and Virtual Reality<\/em>:<\/p>\n

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    Reality consists of time, space and matter.<\/p><\/div>\n

    Reality is the realm against which we can benchmark and compare everything with. In reality, all 3 components are present: Time, Space and Matter. It\u2019s the world we live in where we can move through space and touch physical objects.<\/p>\n

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    \"Reality is the realm against which we can benchmark and compare everything with.\"<\/p><\/span><\/blockquote>\n

    The complete opposite realm is Virtual Reality, where Time, Space and Matter as we know in reality don\u2019t exist. All 3 of these components are created depending on the virtual world being explored. It\u2019s a bit like the Matrix<\/a> - none of it is actually real.<\/p>\n

    In between these 2 extremes lie many realms, often simply summed up as Mixed Reality<\/em>. However, each different combination of Time, Space and Matter brings different opportunities. For example, removing \u2018Matter\u2019 from Space and Time results in one of the most popular experiences today - Augmented Reality<\/em>, where digital objects overlay the physical world. Let\u2019s look into it:<\/p>\n

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    Augmented Reality<\/h1>\n
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    Augmented Reality: Time, Space and No-Matter<\/p><\/div>\n

    We\u2019re most familiar with AR these days. It\u2019s when we have Time, Space, but the \u2018matter\u2019 doesn\u2019t exist. We use the time and space from reality but overlay it with something digital, which presents us with a host of opportunities as outlined below:<\/p>\n

    Augmented Reality Opportunities<\/h2>\n

    We\u2019ve seen loads of AR over the last couple of years, with games like Pokemon Go being the most popular. Therefore, here\u2019s just a couple examples since we\u2019re already so familiar with these:<\/p>\n

    Online Retail<\/h3>\n

    A popular example has always been to see how furniture would look in your house. Both Shopify and IKEA have been experimenting to make this a real possibility:<\/p>\n