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Research

The ultimate guide to usability testing, learn how to uncover problems and opportunities in design when testing.

Best practices on why is UX research important to design a successful product.

The other day, I saw a bad prototype. It came up during a design critique. We were going to start user testing that very prototype the next day. I wrote down my notes and mentioned it to the designer. The problems I saw were: Typos. Simple design flaws (different colors for the same hierarchical information). Information that made no sense… Read More →

In short Atomic Research is the concept of breaking UX knowledge down into its constituent parts: The Atomic Research model — a funnel from data to conclusions, then around again Experiments “We did this…” Facts “…and we found out this…” Insights “…which makes us think this…” Conclusions “…so we’ll do that.” By breaking knowledge down like this allows for some extraordinary possibilities. How It… Read More →

My name is Olga and I’m an introvert. Well, sort of. On a good day, I’m perfectly able to engage in effortless small talk. But on a bad day, in the words of Marina, “I wanna stay inside all day, I want the world to go away”. And yet, I’m an UX researcher, which means I got myself a job… Read More →

Prototyping has become an essential part of any design and development process for every company. Traditionally, to create a prototype, you needed to code your work, which required nearly the same cost and effort as the final product. Nowadays, designers can cut costs and save time by quickly creating prototypes that resemble the next screens of a website or application… Read More →

When I began teaching UX and Product Design years ago, I wanted to start the first class off with a fun activity. Something engaging the class could participate in that would get us all off on the right foot, (a.k.a, get them to like me, and follow me blindly into the deep world of design) and quickly help them understand… Read More →

It’s impossible to deny the impact that technology has had on the world when there are new methodologies, new roles and new disciplines emerging every year – ones that would make no sense to us pre-web era. One of the most recent we’ve seen arrive in the product sphere is ResearchOps, following closely behind DevOps and DesignOps. The field is… Read More →

Don’t skip this process, when it could save you time, money and improve your conversion rates in the long run

A good user experience is not something that can be created through simply following best practice or a robust UX design process.  To truly learn what works for your end-user, you need to know how to test UX design. Each product has it’s own specific target audience, with their own unique needs and to address those needs you need to… Read More →

UX testing, or usability testing, comes in many forms and there isn’t really a one size fits all solution – especially if you’re working without a research team. As designers, you might experience time constraints, budget limitations or dry spells in other resources. That’s why introducing varied UX testing methodologies can present you with quick wins, that help you bridge… Read More →

The digital age brought us the inevitable ‘Disruptor’ – companies that have transformed the traditional way industries operate through regular high impact innovation. With the arrival of it’s new Fin-Tech competitors, finance is an industry in particular that has felt significant impact. Banking, Insurance and other financial services have had long standing procedures that have granted their monumental success to… Read More →